The “Together-2" social media campaign reached 2.8 million people

Save the Children organized a “Together-2” social media campaign in February 2023 to improve the knowledge and understanding of parents, the community and school staff about inclusive education and promoting inclusive culture as part of the project “Promoting Inclusive Education throughout primary and lower-secondary education in Mongolia” funded by the Ministry of Foreign Affairs of Japan. Within the campaign, seven types of 25 contents were created, and among them the new type of digital content based on more trendy technology such as 2D posters, QR-code posters and Reels were produced. The campaign reached 2.8 million people online with repeated numbers, and 85% of the participants in the post-campaign survey said that they watched the various contents of the campaign and increased their knowledge of inclusive education.

A survey was conducted among 300 teachers, parents, and 200 students of the target group to find out how the campaign materials created for the "Together-2" campaign reached and affected the target audience of primary and secondary level teachers, school staff, 4–9 grade students, and parents of target schools.

Outcomes of the “Together 2” Campaign:  

• Eighty-five percent of all respondents answered that they watched the contents created under the “Together 2” campaign and increased their knowledge and understanding about inclusive education. 
• 68% answered that the campaign contents provided sufficient information to the public on inclusive education.
• 63% of all participants answered that the willingness of parents and guardians of students with special needs to cooperate with schools, teachers, and school staff and awareness of inclusive education has increased and the knowledge and understanding of inclusive education has increased noticeably.
• 56% of the survey takers responded that the attitudes toward bullying and discriminating against students with special needs have changed significantly and discrimination has been reduced, and 31% answered that children are helping each other and learning together. 

Please watch the “Together 2” campaign videos at this link.